A complete view of 44 selected projects across brand strategy, innovation, cultural insight, portfolio strategy, activation, training and market development.
The engagement covered competitive analysis across Germany, Spain and France to identify market gaps, emerging opportunities and potential growth spaces.
The work analysed market dynamics, brand evolution and consumer trends across Europe and the USA to provide strategic insights and support future brand direction.
The project identified the cultural and brand pillars underpinning Ubisoft’s distinctive "recipe" through social listening and cultural analysis.
The engagement designed and delivered a strategic training workshop to help teams strengthen consumer centricity and develop actionable brand strategy platforms.
The work refined the Lindt Excellence portfolio architecture, clarified the strategic role of each range and translated it into packaging cues and innovation opportunities.
The engagement spanned multiple years with Materne & GoGo squeeZ teams to shape future growth opportunities through consumer-centric innovation. It included strategic workshops, innovation pillars, category expansion territories and internal creative capability building.
The engagement delivered training to strengthen insight-writing capabilities and help teams translate consumer understanding into stronger brand activation.
The work spanned multiple years across The Laughing Cow, Kiri and Babybel, shaping brand strategy, innovation platforms and international growth opportunities. It covered brand platform development, global innovation workshops, category stretch territories, market expansion and internal strategic planning capabilities.
The engagement used workshops in Shanghai and Paris to help teams identify growth opportunities and innovation territories for the butter category in China.
The work developed the brand platform and translated it across communication, innovation, packaging and the broader marketing mix.
The project localised the international brand platform to make it more relevant and actionable for the French market.
The engagement refined the brand platform to strengthen positioning and strategic direction for the French market.
The work refined BNP Paribas brand positioning and strengthened differentiation versus Hello bank!, clarifying target audiences across Retail Banking, Professional Banking and Wealth Management. It also contributed to the naming strategy and service model architecture for a European offering across France, Belgium and Italy.
The project shaped the launch strategy for AXA’s life insurance proposition in India, defining market approach and brand communication.
The engagement defined the B2B brand platform and clarified the structure and organisation of the wider brand architecture.
The work clarified a more differentiated brand strategy for the Indian financial-services market.
The engagement used a Design Thinking innovation workshop to define strategic innovation pillars and guide teams in developing customer-centric service concepts for the French financial-services market.
The work shaped Lakmé brand strategy and communication territories, including the naming and architecture of a new anti-aging offer for India, supported by cultural insights and global inspiration on evolving consumer narratives such as femininity.
The engagement strengthened the strategic foundations of the Gucci Beauty category, aligning category strategies with the House’s creative vision and fashion identity, and contributing to the Gucci Beauty Manifesto.
The project explored fragrance innovation territories and activation opportunities aligned with the brand vision through a dedicated innovation workshop.
The engagement identified relevant retail opportunities and consumer engagement territories for the Chinese market through an activation workshop.
The project clarified strategic direction and strengthened internal alignment through a collaborative brand strategy workshop.
The work refined the Clipper brand platform from qualitative consumer insights, then used a UK innovation workshop to identify future growth opportunities across Europe.
The engagement covered multiple European innovation workshops across breakfast, plant-based dairy and Bonneterre category expansion opportunities, identifying growth territories and future innovation opportunities.
The work strengthened Danone Dairy portfolio strategy in France, clarifying the role and relationship between mother and daughter brands to reinforce coherence and differentiation. It also contributed to brand platforms, communication strategies and European innovation initiatives.
The engagement clarified the role of the Nestlé Infant Nutrition mother brand in France and strengthened portfolio coherence across consumer and healthcare professional audiences. It also contributed to communication platforms and corporate brand initiatives to reinforce trust and differentiation within the infant nutrition category.
The project decoded cultural beliefs, consumer behaviours and competitive ecosystems around immunity across Southeast Asia and South America to identify growth and innovation opportunities.
The work decoded local cultural insights and defined differentiation pillars to support the launch strategy in Brazil.
The engagement defined female brand archetypes capable of resonating across China and the USA, helping shape a shared brand purpose and global strategic direction.
The project identified the relevant female archetype and target audience to strengthen the brand’s positioning and future development in the female segment.
The engagement clarified and structured the skincare offer and strategic territories through a brand platform workshop.
The project identified growth opportunities for the block-cheese segment through an innovation and activation workshop.
The work decoded Chinese cultural insights to identify relevant activation territories, consumer moments and market opportunities.
The engagement clarified the premium brands portfolio by defining differentiated brand territories, target audiences, consumption occasions and activation opportunities.
The project explored future growth opportunities and new territories for the European market through an innovation workshop.
The work developed the brand launch strategy and market approach for India, defining communication strategy and activation opportunities.
The engagement developed a communication strategy to modernise the brand and strengthen relevance among evolving consumers in India.
The work clarified strategic direction and supported future brand development through brand platform and activation workshops.
The engagement strengthened marketing teams’ capabilities in brand strategy, consumer centricity and the practical application of consumer insights through training programmes.
The project strengthened B2B2C consumer centricity and pitching capabilities across teams through a strategic sprint.
The work refined the Lutti portfolio architecture by clarifying the strategic role of each range and translating it into packaging cues across the portfolio.
The engagement used a one-day innovation sprint on active nutrition to define strategic innovation pillars, create tailored ideation exercises and guide teams towards consumer-centric concepts and growth opportunities.
The work covered multiple category innovation sprints, combining consumer co-creation, tailored creative methodologies and ideation frameworks to develop actionable, consumer-centric concepts.
The engagement used a European B2B innovation sprint to define innovation pillars, create the digital collaboration journey and guide country marketing teams towards new service and product concepts for future growth opportunities.