Tadaame

Reference · Case study · Food & Beverage

Danone

Partnered with Danone Dairy teams to strengthen portfolio strategy in France, clarifying the role and relationship between mother and daughter brands to reinforce coherence and differentiation. Contributed to brand platforms, communication strategies and European innovation initiatives.

Strategic question

Creating momentum through clarity.

Partnered with Danone Dairy teams to strengthen portfolio strategy in France, clarifying the role and relationship between mother and daughter brands to reinforce coherence and differentiation. Contributed to brand platforms, communication strategies and European innovation initiatives.

Specific industries
Dairy
Expertise
Brand Architecture, Portfolio Strategy, Brand Strategy, Innovation Strategy
Geography
Europe