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Reference · Case study · Food & Beverage

Bel Group

Partnered with Bel Group teams over multiple years across The Laughing Cow, Kiri and Babybel to shape brand strategy, innovation platforms and international growth opportunities. Supported brand platform development, designed and facilitated global innovation workshops, explored category stretch territories, supported market expansion across regions and strengthened internal strategic planning capabilities.

Strategic question

Creating momentum through clarity.

Partnered with Bel Group teams over multiple years across The Laughing Cow, Kiri and Babybel to shape brand strategy, innovation platforms and international growth opportunities. Supported brand platform development, designed and facilitated global innovation workshops, explored category stretch territories, supported market expansion across regions and strengthened internal strategic planning capabilities.

Specific industries
Dairy & Cheese
Expertise
Portfolio Strategy, Brand Strategy, Workshop, Innovation Strategy, Target Definition, Cultural Insight, Training
Geography
Europe, Americas, Asia