A complete view of 44 selected projects across brand strategy, innovation, cultural insight, portfolio strategy, activation, training and market development.
Conducted a competitive analysis across Germany, Spain and France to identify market gaps, emerging opportunities and potential growth spaces.
Analysed market dynamics, brand evolution and consumer trends across Europe and the USA to provide strategic insights and support future brand direction.
Identified the cultural and brand pillars underpinning Ubisoft’s distinctive "recipe" through social listening and cultural analysis.
Designed and delivered a strategic training workshop to help teams strengthen consumer centricity and develop actionable brand strategy platforms.
Partnered with Lindt teams to refine the Excellence portfolio architecture, clarify the strategic role of each range and translate it into packaging cues and innovation opportunities.
Partnered with Materne & GoGo squeeZ teams over multiple years to shape future growth opportunities through consumer-centric innovation. Designed and facilitated strategic workshops, co-defined innovation pillars, explored category expansion territories and strengthened internal creative capabilities.
Designed and delivered training to strengthen insight-writing capabilities and help teams translate consumer understanding into stronger brand activation.
Partnered with Bel Group teams over multiple years across The Laughing Cow, Kiri and Babybel to shape brand strategy, innovation platforms and international growth opportunities. Supported brand platform development, designed and facilitated global innovation workshops, explored category stretch territories, supported market expansion across regions and strengthened internal strategic planning capabilities.
Designed and facilitated workshops in Shanghai and Paris to help teams identify growth opportunities and innovation territories for the butter category in China.
Partnered with teams to develop the brand platform and translate it across communication, innovation, packaging and the broader marketing mix.
Supported the localisation of the international brand platform to make it more relevant and actionable for the French market.
Supported teams in refining the brand platform to strengthen positioning and strategic direction for the French market.
Partnered with BNP Paribas teams to refine brand positioning and strengthen differentiation versus Hello bank!, clarifying target audiences across Retail Banking, Professional Banking and Wealth Management. Contributed to the naming strategy and service model architecture for a European offering across France, Belgium and Italy.
Supported the launch strategy for AXA’s life insurance proposition in India, helping define market approach and brand communication.
Partnered with teams to define the B2B brand platform and clarify the structure and organisation of the wider brand architecture.
Supported the definition of a clearer and more differentiated brand strategy for the Indian financial-services market.
Designed and facilitated a Design Thinking innovation workshop to define strategic innovation pillars and guide teams in developing customer-centric service concepts for the French financial-services market.
Partnered with Lakmé teams to shape brand strategy and communication territories, including the naming and architecture of a new anti-aging offer for India, supported by cultural insights and global inspiration on evolving consumer narratives such as femininity.
Partnered with the Gucci Beauty team to strengthen the strategic foundations of the beauty category, aligning category strategies with the House’s creative vision and fashion identity, and co-writing the Gucci Beauty Manifesto.
Designed and facilitated a fragrance innovation workshop, exploring future innovation territories and activation opportunities aligned with the brand vision.
Designed and facilitated an activation workshop to identify relevant retail opportunities and consumer engagement territories for the Chinese market.
Designed and facilitated a collaborative brand strategy workshop to help teams clarify strategic direction and strengthen internal alignment.
Partnered with Clipper teams to refine the brand platform based on qualitative consumer insights, then designed and facilitated an innovation workshop in the UK to identify future growth opportunities across Europe.
Designed and facilitated multiple European innovation workshops across breakfast, plant-based dairy and Bonneterre category expansion opportunities, identifying growth territories and future innovation opportunities.
Partnered with Danone Dairy teams to strengthen portfolio strategy in France, clarifying the role and relationship between mother and daughter brands to reinforce coherence and differentiation. Contributed to brand platforms, communication strategies and European innovation initiatives.
Partnered with Nestlé Infant Nutrition teams in France to clarify the role of the mother brand and strengthen portfolio coherence across consumer and healthcare professional audiences. Contributed to communication platforms and corporate brand initiatives to reinforce trust and differentiation within the infant nutrition category.
Decoded cultural beliefs, consumer behaviours and competitive ecosystems around immunity across Southeast Asia and South America to identify growth and innovation opportunities.
Decoded local cultural insights and helped define differentiation pillars to support the launch strategy in Brazil.
Supported the definition of the female brand archetypes capable of resonating across China and the USA, helping shape a shared brand purpose and global strategic direction.
Supported the definition of the relevant female archetype and target audience to strengthen the brand’s positioning and future development in the female segment.
Designed and facilitated a brand platform workshop to help teams clarify and structure the skincare offer and strategic territories.
Designed and facilitated an innovation and activation workshop to help teams identify growth opportunities for the block-cheese segment.
Decoded Chinese cultural insights to identify relevant activation territories, consumer moments and market opportunities.
Partnered with teams to clarify the premium brands portfolio by defining differentiated brand territories, target audiences, consumption occasions and activation opportunities.
Designed and facilitated an innovation workshop to explore future growth opportunities and identify new territories for the European market.
Supported the development of the brand launch strategy and market approach for India, helping define communication strategy and activation opportunities.
Supported the development of a communication strategy to modernise the brand and strengthen relevance among evolving consumers in India.
Designed and facilitated brand platform and activation workshops to help teams clarify strategic direction and support future brand development.
Designed and delivered training programmes to strengthen marketing teams’ capabilities in brand strategy, consumer centricity and the practical application of consumer insights.
Designed and delivered a strategic sprint to strengthen B2B2C consumer centricity and pitching capabilities across teams.
Refined the Lutti portfolio architecture by clarifying the strategic role of each range and translating it into packaging cues across the portfolio.
Designed and facilitated a one-day innovation sprint on active nutrition, defining strategic innovation pillars, creating tailored ideation exercises and guiding teams towards consumer-centric concepts and growth opportunities.
Designed and facilitated multiple category innovation sprints, combining consumer co-creation, tailored creative methodologies and ideation frameworks to develop actionable, consumer-centric concepts.
Designed and facilitated a European B2B innovation sprint, defining innovation pillars, creating the digital collaboration journey and guiding country marketing teams towards new service and product concepts for future growth opportunities.