Expertise
Innovation
Innovation strategy, opportunity mapping, trend analysis, cultural insight and concept platforms that turn market shifts into usable growth territories.
From market signal to a strategic choice.
New uses, technologies and expectations do not all deserve the same response. The task is to identify where a brand has a credible role, which opportunities matter to its audiences and what its teams can bring to market.
Tadaame connects market and cultural signals with the brand's capabilities. The result is a set of territories or concepts that can be discussed, tested and prioritised, rather than a list of trends without a decision.
What the work can include.
- Analysis of relevant trends, audiences and emerging demand
- Opportunity mapping and innovation territories
- Concept and proposition development
- Collaborative workshops to compare and refine options
The scope depends on the challenge: an initial diagnosis, a focused strategic mandate or working sessions with the teams who will develop the offer.
See the thinking in context.
The CIC Crédit Mutuel case covers design thinking and service concepts; it was led at June Marketing. Our Food Signals and financial-services outlook show how market changes become questions for brands.