Référence · Étude de cas · Beauty, Fashion & Luxury

Valentino Beauty

Supported the definition of the female brand archetypes capable of resonating across China and the USA, helping shape a shared brand purpose and global strategic direction.

Question stratégique

Créer du momentum par la clarté.

Supported the definition of the female brand archetypes capable of resonating across China and the USA, helping shape a shared brand purpose and global strategic direction.

Industries

Beauty & Luxury

Expertise

Brand Archetypes, Cultural Insight, Global Brand Strategy

Géographie

Americas, Asia, Europe