Reference · Case study · Beauty, Fashion & Luxury

Valentino Beauty

Supported the definition of the female brand archetypes capable of resonating across China and the USA, helping shape a shared brand purpose and global strategic direction.

Strategic question

Creating momentum through clarity.

Supported the definition of the female brand archetypes capable of resonating across China and the USA, helping shape a shared brand purpose and global strategic direction.

Specific industries

Beauty & Luxury

Expertise

Brand Archetypes, Cultural Insight, Global Brand Strategy

Geography

Americas, Asia, Europe