<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Tadaame Signals · food</title><link>https://tadaame.com/signals/food/</link><description>Strategic readings of the shifts shaping food, financial services, beauty and healthcare brands.</description><language>en</language><item><title>The end of the food calendar dictatorship?</title><link>https://tadaame.com/signals/food/la-fin-de-la-saisonnalite-alimentaire/</link><guid isPermaLink="true">https://tadaame.com/signals/food/la-fin-de-la-saisonnalite-alimentaire/</guid><pubDate>Fri, 11 Sep 2026 12:00:00 GMT</pubDate><description>The traditional food calendar is shattering. Ice cream consumption has smoothed out over the year, while winter products like raclette are moving to summer barbecues. Driven by product innovation and climate change, this shift forces brands to move away from calendar-based habits to build rituals rooted in usage rather than temperature. This is a strategic opportunity to optimize production and foster year-round loyalty.</description></item><item><title>GLP-1 and protein: reformulation is becoming a brand question</title><link>https://tadaame.com/signals/food/glp1-protein-reformulation-brand-strategy/</link><guid isPermaLink="true">https://tadaame.com/signals/food/glp1-protein-reformulation-brand-strategy/</guid><pubDate>Wed, 05 Aug 2026 12:00:00 GMT</pubDate><description>GLP-1 adoption is still too limited to transform total European food demand. Its larger immediate effect is narrative: it makes satiety, portion relevance and nutrient density legitimate subjects for mainstream brand strategy.</description></item></channel></rss>