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Reference · Case study · Food & Beverage

Materne & GoGo squeeZ (Bel Group)

Partnered with Materne & GoGo squeeZ teams over multiple years to shape future growth opportunities through consumer-centric innovation. Designed and facilitated strategic workshops, co-defined innovation pillars, explored category expansion territories and strengthened internal creative capabilities.

Strategic question

Creating momentum through clarity.

Partnered with Materne & GoGo squeeZ teams over multiple years to shape future growth opportunities through consumer-centric innovation. Designed and facilitated strategic workshops, co-defined innovation pillars, explored category expansion territories and strengthened internal creative capabilities.

Specific industries
Food & Beverage
Expertise
Portfolio Strategy, Brand Architecture, Innovation Strategy, Workshop, Category Growth, Brand Expansion
Geography
Europe