Tadaame

Reference · Case study · Food & Beverage

Carambar & Co

Refined the Lutti portfolio architecture by clarifying the strategic role of each range and translating it into packaging cues across the portfolio.

Strategic question

Creating momentum through clarity.

Refined the Lutti portfolio architecture by clarifying the strategic role of each range and translating it into packaging cues across the portfolio.

Specific industries
Food & Confectionery
Expertise
Brand Architecture, Portfolio Strategy
Geography
Europe