Reference · Case study · Financial Services
BNP Paribas
Partnered with BNP Paribas teams to refine brand positioning and strengthen differentiation versus Hello bank!, clarifying target audiences across Retail Banking, Professional Banking and Wealth Management. Contributed to the naming strategy and service model architecture for a European offering across France, Belgium and Italy.
Strategic question
Creating momentum through clarity.
Partnered with BNP Paribas teams to refine brand positioning and strengthen differentiation versus Hello bank!, clarifying target audiences across Retail Banking, Professional Banking and Wealth Management. Contributed to the naming strategy and service model architecture for a European offering across France, Belgium and Italy.